The first thing you need to know about brand marketing strategy is this: making consumers talk about your business isn’t as random as you think
There’s a science to creating a brand marketing buzz, and it’s something you can learn to do
Remember, the main goal of your business is not just to create customers. It is to create passionate customers (raving fans) who will tell their friends. This has got to be of of the, or in fact the perfect marketing solution for your business
By being different I believe your customers/consumers will appreciate your bringing a little sunshine into the way they see/use the products/service you bring to the market
Let’s examine some excellent ways other businesses have created their brand marketing strategy which you can easily copy in your company:
Share Stuff That Already Works
The U.S. Department of the Interior has been using social media to show the world what they do But instead of sharing content about policies and press releases, they share breathtaking landscape photos and videos of cute animals in the national parks they manage.
The department’s Senior Digital Strategist, Rebecca Matulka, says people often use their social posts to plan vacations or reminisce about past family trips to the parks.
Their videos of bears alone get hundreds of retweets on Twitter.
If a governmental department can create content with cute animals and beautiful landscapes, you can connect to something people like to share, too.
At Catbird Creamery in Maine, when you order a conventional flavor, they’ll insist that you sample something a little more adventurous. They want you to at least try the strawberry balsamic or green tea ginger.
Catbird knows that anyone can make a good vanilla, but what makes them stand out is helping their customers see all of the other fantastic flavors the brand also make.
They’re giving their customers an experience to talk about. Even if the customer doesn’t order the hot pepper flavor they just sampled, they will likely tell others they tried it.
Target does a great job of creating a Life and Entertainment-style online magazine with great tips on recipes, fashion, and managing major life events like back-to- school and the holidays.
Be like Target, and focus on serving your audience and bringing your brand to life in an authentic and engaging way.
Make People Feel Special
Comodo restaurant in New York encourages customers to snap pictures of their meals and contribute them to an “Instagram Menu” by adding #ComodoMenu to their posts.
It’s a great way to collect all of their recommendations and photos in one place, but more importantly, it makes contributors feel like a part of the restaurant.
This type of social media exposure backed by your happy customers is huge in terms of Branding
Find Unique Ways to Give
Meathead Movers is a Los Angeles moving company, and in addition to their standard moving business, they also help people in domestic abuse situations move out safely, quickly, and for no charge.
Every time they open up a new location, they contact the nearest women’s shelter to tell them about the service they offer.
Charitable giving goes much further when you also create awareness for the cause. Instead of just writing a check, Meathead Movers makes their cause much more visible and community oriented.
So you can see that Branding plays a huge part every day in your business. I sincerely hope this article has given you food for thought when it comes to your thinking about how you can get your brand in front of potential customers
If you are just starting out and would like to be guided by a coach who will lead you step by step through a tried and tested process so ensuring that you do not make the mistakes that most marketers make then…
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Many thanks to MOBE for allowing me to curate some of their content and the top image