Networking Is the Single Most Important Thing You Can Do at a Live Event


It probably won’t shock you to learn that I’m a pretty busy guy. I’m always traveling, talking to my team members, creating new projects, and thinking Business_Networking_at_Live_Eventsabout ways to continue growing MOBE.

I’ve read that 87 percent of top-level executives make an effort to network 2 to 3 times a week…

…and I do as much of it as I can. Not long ago, I was right in the middle of all these responsibilities when an opportunity came up to attend a conference in Hong Kong.

I already had so many things to do, I considered skipping the conference altogether.

I’m very glad I didn’t!

Don’t Get Lazy When Opportunities Show Up

At the very last minute I bought my ticket and strolled in, wearing jeans and a polo shirt. Of course, everyone else was wearing suits. I could barely follow their conversations and I felt completely out of place.

Anyhow I did my best, and the next day I decided to attend the free networking dinner to try to make some connections and get my money’s worth out of the event.

I didn’t get off to a great start. Again, I felt out of place, so I walked out the door and got about 10 meters before I heard that little voice in my head again, urging me to make the most of this opportunity.

I had to make a connection with someone or meet somebody that could help me grow MOBE, just to make the trip worth it.

So I went back in, and wouldn’t you know it, I was introduced to a man named Martin, who was worth about a billion dollars.

Martin Didn’t Make It Easy for Me

This guy was a resort and casino mogul, which was a huge deal for me because I’d been thinking about investing in a resort for quite a while. Coincidentally, the first Platinum Mastermind MOBE put together in Fiji was at one of his resorts.

So after the conference I spent about two months pestering Martin viaentrepreneurship email before he finally gave in and agreed to meet up.

That one contact was more than worth the several thousand dollars I spent on my conference ticket.

It was especially worth the small amount of time that I had to talk to people I wasn’t sure I would connect with.

If I had decided to skip the whole thing and stay out of Hong Kong that week, my life would be different right now.

Collect Business Cards and Don’t Forget to Follow up

For me, there are two important things to remember when attending a live event: First make it a point to make a few really good connections in a specific area of your business.

Secondly follow-up with those connections after the event has ended. Apart from the education you receive during industry conferences while listening to lectures and attending classes, it is the people you meet and stay in touch with that matters the most.

Networking at live eventsSo many business cards are traded at events, and sadly so few of them are actually ever used afterwards.

This is such a waste! Networking is the most important thing a CEO or entrepreneur can do at live events…

…and yet I’ve seen so many people miss the opportunity to meet mentors and future partners.

Do yourself a favor: Take all the opportunities that you can, and don’t let yourself come up with excuses to miss a conference or cancel a meeting.

Push yourself to mingle, socialize, and take part in every event possible so that you don’t miss something that could be very important to your own success and future.

Don’t give up your shot at meeting your own Martin.


Article curated from MOBE

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