Twitter has over 1.3 billion registered users and 313 million active users.
This makes it one of the top social media platforms for businesses to connect with their customers. But when there is a time constraint, like there usually is in startup businesses, it’s not always easy to use this platform fully to engage your audience.
Twitter has recently introduced the Twitter Dashboard, which will save businesses a lot of time and help them engage better with their customers.
What Is Twitter Dashboard?
Twitter Dashboard is a free, powerful tool that makes it easy to manage your business’s Twitter account. Through Twitter Dashboard, you can pre-schedule your tweets, see tweets about you, and engage better with the customers.
You can also track your Twitter account analytics to get a clear picture of what marketing efforts are working and which ones are not. It even gives you tweet ideas and inspiration through its built-in tips for businesses.
Why You Should Use Twitter Dashboard?
Maybe you are swamped with work during the best time to reach your audience. You don’t have to lose this opportunity because, with Twitter Dashboard, you can schedule tweets by setting your preferred date and time.
You can edit or update your schedule at any time, even on the go, because the dashboard has an iOS Dashboard app. Engaged customers are converting customers, so you want to take full advantage of this feature and make sure you are providing content all the time.
If you don’t engage your followers, you risk losing them, as 15 percent of Twitter users will unfollow a brand within three weeks if the brand does not make an effort to engage them through relevant content.
Also, you probably don’t find all the mentions you get on Twitter right now, but the new dashboard changes that…
…as you can use the custom feed to see all tweets about your business first, so you will be up to date on what your customers are saying about you.
The tweet tips are another thing that makes the Twitter Dashboard an awesome tool. The tips are created specifically for businesses, and will come in handy in those moments when you just don’t know what to tweet. The tip can also help you share more content topics customers want to hear about.
How Do You Use It?
Once you have logged into your Twitter Dashboard, you have to give a quick description of your business. Then you will have to set up the metrics you want to monitor.
The default setting is your Twitter handle and your business name, which should be customized to promote your brand. You should then set your dashboard to include your customized hashtags and the most popular keywords people may use to describe your business. Below are more metrics you should monitor.
Constantly track what is being said about your business. On the ‘About You’ section, you can see all the tweets about your Twitter handle, company name, or website. You can also zoom into a specific tweet and see the total number of views of every tweet mentioning you or your business.
Through this metric, you can find and engage in conversations that involve your brand, answering your customers’ inquiries and clearing up any confusion. Nineteen percent of Twitter audiences use the platform to seek customer support, so you can see their tweets faster and be able to get to them and respond to their needs.
You can also set your dashboard for notifications about specific words that relate to your industry. Forty-one percent of Twitter audiences use it to provide opinions about product and services, so setting up keyword notifications will help you stay connected to their conversations.
This keeps you on the loop about what’s going on in your industry, the trending topics and what people in that industry…
…are currently interested in. This will help you create more relevant tweets that will catch your audience’s attention and improve their engagement.
3. Performance Overview
Through the new Twitter Dashboard, you can get an overall summary of your account performance for the past seven, 30, and 60-day periods. Some of the metrics included in the overview are tweet impressions, mentions, media tweets, replies, audience growth, new followers, and profile visits. It gives an overall percentage of how each metric performed, showing a linear graph of their rise or fall.
You can also see the performance of individual posts, which will be very useful for creating future posts, since you will know what type of content your audience engages with most.
4. Promoting Individual Tweets
As you analyze your metrics, you can share your best performing tweets to a wider audience. In just two steps, the Twitter Dashboard allows you to target people who are not following you but have similar interests to your followers. You can also promote your tweet to people who are likely to be interested in the topics mentioned in your tweet.
This gives you wider exposure to new and targeted audiences who are already interested in your product. Because they already have interest in the topics you talk about, this audience is likely to be more engaged.
5. Follower Dashboard
Through the follower dashboard, you can get to know more about your followers, which will help you provide them with the kind of content they want. The follower dashboard has a lot of follower insights, like their latest interests, demographics, purchasing behavior, and more.
This will help you with segmenting your audience for Twitter advertisements. It can also help you determine how to promote your brand to them, giving detailed information like whether they prefer video or written content.
The Twitter Dashboard is a great tool that will help you get closer to your customers. It is actionable and easy to use; you can see most of the metrics with just one click.
It always offers the most up-to-date information on your account performance. It has a lot more cool features you should explore and use to increase your customer relationships.