Creating video content should be a vital part of your marketing strategy. Unlike copy, videos provide the opportunity to promote your events or new products through clear and engaging visuals.
Video Brewery reports that 100 million internet users watch online video content daily.
With such a huge potential audience, it’s important that you create a good video to attract their attention.
Your first video might not yet be a polished piece—but that’s ok. Inexperience, nerves, and fear can result in a bad performance. However, you can easily overcome those hurdles by taking note of the following tips:
Although it can be quite difficult to summon the courage to do so, it’s best to simply make your first video right away. The more time you ponder on a task, the easier it is to convince yourself that you’re not ready (or too busy) to get it done.
Once you get that first video out, you’ll gain a lot of confidence and will be less fearful of making your second.
You can do a lot of damage to your credibility as a professional marketer if your videos don’t look professional.
That doesn’t mean you need to publish a video that is of Hollywood standards…
…but you should, at the very least, make an attempt to give your viewers a premium experience while watching your content.
I started to get serious about making videos in 2009 and recall setting up an old camera, donning a poorly fitted school blazer, and speaking to the camera with a poorly constructed, sagging backdrop.
If you produce a poorly made video, with bad sound quality and unappealing visuals, your audience might give you negative feedback. This could make you even more apprehensive to create more videos, and your confidence can deal a major blow.
When you’re starting out, do a trial video to see how it will look like before finalizing it. Once you’re happy with it, and it looks good enough to upload, record the actual one, make it interesting, and continue doing the process until it’s a habit.
One of the probable reasons you’re delaying your video production, or you’re making a bad one, is the fear of getting things wrong.
You’re bound to make mistakes when talking to the camera, such as getting a word wrong or momentarily forgetting what you were meant to say next.
Don’t worry too much about delivering a seamless presentation—you can edit mistakes out using easy-to-use programs for beginner video editing like Camtasia, iMovie, or Windows Movie Maker.
If you’re overly concerned with delivering a flawless piece, you’ll become tense and end up giving an unnatural, robotic, and awkward performance. This could make it difficult for your audience to understand the information you’re trying to deliver and they might feel uncomfortable watching.
Before you record your first video, it helps to know that you decide what to upload by editing it. This would calm your nerves before you hit the record button. If audiences can understand your message, they’ll be convinced to take your offer or advice.
It may be a cliché, but practice really does make perfect. As you get better at making videos, your fear will begin to subside.
When I was starting out, I used to feel “forced” every time I talked to the camera and found it difficult to do so. However, after constantly doing it and practicing my lines, I became much better at recording myself and felt more comfortable.
Start with just 5 minutes a day. Grab your recording equipment and shoot 5 minutes of face-to-camera footage, then review your performance. After 10 days, you’ll get over the fear of recording yourself.
After about 50 days, you’ll become pretty good at it. Like most skills, only practice, repetition, and experience will make you a better performer.
Pretend Your Camera Is a Person
Recording videos can seem quite odd when you’re trying to communicate with a piece of equipment. Pretend your camera is a person and you’ll instantly feel relaxed.
Additionally, it will make your speech more natural since you’ll be talking as if you are conversing with someone. In fact, you should address your audience when speaking and looking at the camera to make your videos convincing.
The most important thing you should do when creating videos is to just record and practice your presentation skills right away! The longer you procrastinate on that, the more difficult it will be to overcome your fear.
Once you’re comfortable with presenting in videos, ensure that you’re creating engaging content. There’s no point in making a video without substance or that’s dull, no matter how confident you feel or how great your presentation skills are.
Hyper Fine Media reports that 80 percent of users recall a video ad they viewed in the past 30 days. The better your video and presentation, the more chances you’ll be remembered
Article curated from MOBE