Creating video content should be a staple in your companys marketing endeavours. Its that important.
In fact, Video Brewery revealed that 100 million Internet users watch online video content daily.
While most of them watch the latest viral video, other viewers want to learn about a certain topic or know more about a product or service before buying.
Using videos is a very authentic form of communication. Viewers get to see you and your mannerisms in actuality, rather than just reading your words (through copy or emails) or hearing your voice (via webinars or podcasts).
You can spend a lot of money on creating good quality video content, but you can also create effective ones for almost nothing.
Making your own videos will really help you get your company message out their to those potential customers who are looking for your product/service.
So with that said…
Image courtesy of mobe.com