Webinar Content 101: 6 Simple Steps to a Winning Webinar

A_Winning_WebiinarI use webinars extensively to communicate with my existing customers, as well as to engage my prospects.

Webinars are a powerful marketing tool that allow you…

…to provide important information and enhance your reputation as an expert in your field.

 

Presenting Is Paramount, Content Comes After

Although webinars are simple to set up, they’re not easy to execute, especially if you lack confidence talking to a camera. Before you consider your webinar’s content, you have to condition your confidence.

Since 48 percent of people relate unenjoyable webinars to bad presenters, you have to hone your presentation skills in order to keep your viewers hooked.

Before you go live, hit the record button and practice your presentation, then analyze your performance. If you’re talking too fast or showing a lack of confidence, make the necessary adjustments and try again.

My first webinar experience was in early 2010; I formed a small team and wanted to offer training to help them build leads. Although I wasn’t very good at webinars initially, I became better with time.

Once you’re confident enough to hold your first webinar, it’s time to get started. The first thing you should do is to sign up with an online webinar tool like GoToWebinar (which is what I used) and follow the step-by-step process.

Once you become familiar with the set-up, it’s time to focus on the content.

Choose the Right Topic

Typically, the two big topics of interest in internet marketing are leads and traffic. Sure, you could present a webinar on a number of things, but these two are usually a good place to start if you’re struggling with content ideas.

Some individuals don’t have faith in their ability to present valuable content because they see themselves as novices, and they become apprehensive to teach others.

But even if you’ve had success with something like Facebook pay-per-click (PPC) ads, you’re already more experienced than the person who is just starting out.

The point is, you’ll always have an audience that wants to learn. So when it comes to choosing a topic for your webinar, teach them what you know and show them what you’ve achieved.

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1. Use a Tantalizing Title

For the sake of continuity, let’s stick with the topic of Facebook PPC. The title of your webinar should be compelling and engaging. It may be the first thing potential attendees see, so it should communicate exactly what the webinar will be about and what they will learn if they attend.

A title for the Facebook PPC webinar could read something like, “Learn How to Generate 10 Leads a Day with Facebook PPC.”

This type of title (which you should be using in your pre-webinar marketing to generate interest) is very specific, authoritative and indicates what the attendee can expect.

2. Introduce Your Webinar

Introduce the webinar with an outline of what will be discussed for the following hour or so. Remember, people can leave the webinar when they choose, so use this time wisely and provide valuable content so they have a good reason to stay. When you begin, reinforce the title, and tell them what information they can expect to take away at the end.

As you’re beginning the webinar, you can preemptively address any concerns about the results promoted in your title. For example, some may argue that 10 leads are not a lot.

You could combat that argument by explaining that 10 leads a day would generate over 300 leads a month. And if they can do that all year, they’ll get over 3,600 leads. Good email marketers (which they will become after attending your webinars) should generate $2-$3 per month, per lead.

If they get those results, they could be earning $9,000 a month from thosewebinars 10 leads a day!

Those are significant results from a (seemingly) insignificant number of leads.

You then tell your audience that you’re going to show them the step by step process you took to achieve similar results.

Don’t just dive straight into the demonstration; you need to introduce it effectively by explaining exactly what you’re going to demonstrate.

Once the “what” is over, it’s time to show them “how” …

3. Provide a Demonstration

If you sit in your chair and talk to the audience for an hour, you’ll be lucky to get any repeat viewers. You need to present your information with engaging visuals and walk your audience through the exact process you took to get your results.

Go through each step in detail like where to place an ad on Facebook, how to write an ad, how to get a MOBE consultant link, and where to send traffic.

At this point you should be about 30 minutes into the webinar. It’s now time to talk about the offer.

4. Sell and Train at the Same Time

When educating people about a product, service or method, you can subtly promote your product. However, you should avoid overselling your product so you won’t overwhelm your audience.

There are two ways to approach selling while providing training.

  1. Tell the audience that if they found value in your webinar, you can offer another course that expands on the information you’re presenting. At this point you could direct them to Traffic Masters Academy, for example.
  2. Explain that although you’ve demonstrated how to generate traffic through Facebook PPC, they need to convert their leads with a highly successful sales funnel or a good back-end product.
  3. You can then outline how MOBE will serve these purposes and how you’ve succeeded with MOBE. Tell them about the “Done For You” products, high-ticket back-end offers and how the MOBE sales team did the work for you while you collected the commissions.

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5. End with a good call-to-action

Include an effective CTA that gives clear instructions on what attendees need to do to buy your product. Whether they need to call, click, or sign-up for an email list, be sure to clearly explain what steps they need to take in order to complete the purchase.

To increase urgency, you could include a fast-action bonus. To complement the webinar topic, you could offer a free one-on-one consultation on how to set up a Facebook ad to the first three people to sign up in the next hour.

Final Notes

Once you present your first webinar, your following webinars could discuss similar topics, like how to run a PPC campaign on a different platform.

The frequency of webinars depends on your schedule and how motivated you are to build your business and communicate with your audience. Do not feel pressured to constantly come up with new webinar topics.

You can capitalize on a webinar you’ve already presented by perfecting it, recording it, and adding it to your marketing materials.

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curated from MOBE

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