Trade Your Non-Buyers to Your Competitors
You should be emailing them, calling and direct mailing them almost relentlessly. Keep at it because when a customer tells you no, what he/she really means is no not at this time.
But there will come a time when you say to yourself well they are just not going to buy anything from me. These will be called your non buyers; you will know who they are as they have been on your prospect list for sometime. They are worth nothing to you, yet you many have spent money acquiring them. In real terms unless you make a sale to them, you have made a loss.
Let us think out of the box for a minute, we could offer to trade our non buyer list with our competitors non buyers list – you then each try to sell your product or service to each others non buyers list.
I realise that this may initially shock you, however I hope you can see the logic in this cross promotion. You have tried to sell your product or service to them for say 12 months – however they buy zero from you.
So from this prospective they are already lost to you – they are actually no longer a prospect for you. However by trading with your competitors, you at least stand a chance of actually getting some trade off value out of your non buyers list.
Just some food for thought