Setting up a successful company took me a couple of years. I worked hard, I didn’t give up, and I feigned confidence even when I wasn’t feeling it. And in the end, I achieved exactly what I set out to achieve.
I created all the systems I needed to so that MOBE could bring in money while…
…I continued creating more products and expanding its influence.
I have to admit, however, if I could go back and give some advice to my younger self, I would have a lot to say. I would tell myself to do even more of the things that scared me; to dive into projects headfirst and just get them done.
Facing the Fear
You might be wondering what scared me. Honestly, a lot of things. Mostly, acting like I knew what I was doing while trying to connect with potential customers.
The first time I planned an event and had to actually get up on stage, I almost couldn’t do it. Standing up there and talking to people about how they could achieve their own business goals was real torture.
At first I considered refusing the invitation to speak, and later, I seriously considered cancelling.
If I could go back, though, I would do even more events when I started out. I would talk to more people. I would fake even more confidence. Why? It’s all about the power of positioning.
What Is Positioning?
Entrepreneur defines positioning as, “how you differentiate your product or service from that of your competitors and then determine which market niche to fill.”
I’d like to add to that definition. Positioning also refers to how a person sets him or herself up in the business world to attract opportunities. When I started MOBE…
…I had to position myself as a leader in the industry so that customers felt confident following my advice and working with me. In a sense…
…I was the product that needed to be differentiated from the rest on the market.
I was building my own brand.
People Want to Invest in You, Not Your Product
The reason people decide to buy a product often has less to do with the actual product than it does with the ethos of the company, or the character of the salespeople. That’s why personal positioning is so important.
You can see this in all kinds of sales statistics. For example, a customer is four times more likely to switch to your competitor if they have a problem with customer service than if they have a product-related issue.
If consumers can’t connect with you and the other people in your company, they’ll move on.
People invest in people that they like and trust. In fact 55 percent of customers are willing to pay more for a product if it means getting better service from someone who is ideally positioned to seem trustworthy and personable.
How to Position Yourself in Business
Earning a successful place in the business world is all about positioning. You have to position yourself the right way, just like I did. Make sure you’re doing everything you can to get yourself into the right places and the right networks so that when opportunity knocks…
…you’re there to answer the door. Make sure you’re reaping the benefits of your labor and hard work by retaining your customers, becoming a mentor, and getting active in your industry’s forums.
It might sound scary, but it’ll be worth it once you get past the fear. I promise.