I’m writing this blog post from Cabo San Lucas, Mexico.
I’m here for the next few weeks, working with 3 private clients 1-on-1, where each day we meet…
…and I help them with their marketing.
This week, I’m getting them to do webinars to their list, to get in the habit of promoting.
The hardest thing to teach someone is how to be a promoter.
I can teach someone all the tactics and tricks.
For example, I could show you right now exactly where to go to get 2,000 leads on your list in the next 48 hours (provided you were willing to fund the traffic buy, that is.)
That stuff is the easy part.
But the hard part is teaching someone how to be a promoter, when it’s not a natural personality trait.
Some people pick it up with ease—they are natural born sales people.
Others really struggle with it. And those are the hardest clients for me to work with—because I have to try to ‘snap them out of it.’
It didn’t always come naturally to me.
In my early 20s, I was reading one of Robert Kiyosakis books, and his advice to young people was to take a job selling on pure commission.
If you didn’t perform, you didn’t get paid.
So I took his advice. At 21, I took a job as a telemarketer. I was working out of this cubicle, calling back people who’d left the phone company we represented, and trying to get them to come back.
I’d get paid anywhere from 15 bucks to a few hundred, depending on what I sold.
At times, I’d be on the phone for 5 hours straight without making a sale, especially in the beginning.
But I kept at it. I’d be wearing a headset with an automatic dialer, waiting for the next person to pick up, studying a sales book.
While driving home each day, I’d be talking out loud practicing my script …
Soon, I began to get good.
In my best day I cleared 400 bucks, which back then was more than I’d ever made in a single day.
But a lot of the new hires didn’t last—they either struggled with selling, or, weren’t willing to stick it out.
Each week this company would hire about 15 new people, and maybe 4 or 5 would still be there a few weeks later.
Most could not handle it. When you’re not naturally a promoter … it’s not easy.
But here’s the thing: as an entrepreneur, you won’t make it without being a shameless self promoter.
When recommending your solution to others, there must be no hesitation. No guilt.
If you really believe in what you’re offering, why would you feel guilt?
I’ve stood on stages around the world and offered programs for $50,000 before.
And let me tell you …
… when you are standing in front of 100 people, with all eyes focused on you…
…and you’re asking them to invest 50 grand into your 1 year coaching program, you need to do so with conviction.
If there’s any doubt in your voice, they’ll smell it.
That’s how I am in promoting MOBE, my company. I’m a relentless promoter.
Every email I send you, I’m promoting one of my products.
I don’t apologize for it.
Yes, some people don’t like that. But I don’t care.
What are you promoting right now?
Do you think it’s a great program?
Do you think that if others buy it, they’re going to get value?
If you don’t believe in what you offer to the marketplace … then find something else.
And once you’ve found that product you love—become a shameless promoter!
(On a side note: My first 2 years in this industry were spent promoting a company that I never fully believed in. I desperately tried to believe in it … I wanted to believe in it … but, there was always a feeling that something was a little ‘off.’ It’s no wonder that I never made much with it.)
Anyway … enough rambling from me. I’m going to get back to preparing for our next live event 🙂