In the previous article, we discussed how you can build your online brand by determining your goals, optimizing your output, providing value and using a solid platform. Now, we will dig into the last three tips to create a prominent online presence.
One of the greatest things about the Internet is that it allows you to be everywhere.
Disclaimer: I don’t agree with the “be everywhere” strategy on social media specifically.
However, I do believe in testing and choosing two or three social channels that will work best for your business.
Being social doesn’t mean you need to have a Facebook page, Twitter account, Google+ profile, Pinterest board, Quora blog, YouTube channel, LinkedIn profile and so on.
But you should set up at least two or three of these profiles that you regularly post and engage on.
Consistency is key here. If you’re not able to manage your social channels by posting regularly and being a part of the conversation, then it’s going to be hard to increase your following.
Social media can be a great marketing tool to help you gain those initial fans and followers, and once you have those followers, it’s also a great tool to reach those who know, like and trust you.
Start Building Relationships
Something that’s really important when you’re trying to build your online presence is, of course, “being seen.”
If no one knows you, then presumably, they won’t be looking for you on your website, Facebook, Twitter, LinkedIn and so on. So what’s the best way to draw people into your world?
Find a group or online community that is made up of individuals who share the same interests or who run similar businesses in your industry or niche.
Then start building relationships with them by providing value and being an active member of the group.
If you’re just starting out, chances are, these people are better connected than you are, and they might be able to introduce you to others who are in your industry or niche.
You should also find a group or community of individuals who fit the description of your audience or your avatar because joining this type of community has the potential to give you priceless insights into what your avatar’s biggest pain points are.
Knowing this can help you pivot and create the exact content your avatar wants and needs.
Again, always start by adding value for others first. When entering a group or community, it’s important for you not to advertise yourself or your business.
Once you start building strong relationships with people in any community, they’ll naturally become interested in what it is you have going on, and you can then share your content over time.
You can start building your online presence today, but how do you know if it’s working?
You’ll know if you’re tracking your progress.
Every single week, I look at the number of likes we have on Facebook, the number of Twitter followers we have, how many circles we’re a part of in Google+ and also our download numbers in Libsyn.
Google Analytics is also a great way to track your website traffic.
If you’re not tracking these types of things, then you won’t be able to recognize trends or identify why a large spike in traffic (or a decreased number of visitors) may have happened. It’s also important to test different things and figure out what’s working best for you.
For example, guest posting is a great way to get your name out there, build
relationships with other bloggers, and show people the value you have to offer. Guest posting could result in increased traffic to your website, a strong backlink and a lot of social love, but only if you’re tracking these things.
Being able to track your online presence may not necessarily help you with ROI, but it will help you establish what is working for your business and what’s not.
As you can see, your online presence has huge potential to get you and your business known through various online channels. But it takes time, and so you have to be willing to be patient.
If you’re able to start building a strong platform, create consistent and valuable content, establish a presence on social media, and build meaningful relationships online, then momentum will be on your side.
You don’t have to be everywhere online, but you do have to be somewhere online.
Thanks to MOBE for this article curation