There are several steps that you can take to build your online presence. Here are the first four tips:
Identify Your Goals and Strategize
First and foremost, it’s important that you understand what your business goals are—both short-term and long-term.
As you start building and growing your online presence, you should constantly ask yourself how each of your online efforts is helping you take a step towards your business goals.
Write your goals down so you can easily refer to them when you’re making sure that what you’re doing online is helping you take a step forward.
Don’t just build an online presence because you’re “supposed to;” build it strategically so that it can help your overall business goals.
Build a Solid Platform
For most small businesses and entrepreneurs, building a solid platform starts with your website (your home base).
Your website is your hub: a centralized place where people can go to learn more about what you have to offer, contact you, interact and engage with your content.
Things like a clear message (what your business is all about), easy-to- use navigation, an opt-in giveaway (so you can start building your email list), a contact page, an “about” page, and some valuable content are required.
SEO is an important piece of the puzzle, too.
Not an SEO expert? That’s okay. There are a ton of great resources out there that can help, including those who you already know.
Ask for help from those around you who have enough knowledge to help you get started.
The Google Keyword tool is also a great resource if you want to start with at least finding out what keywords you want your website to rank for.
Always Be Optimizing and Improving
Don’t get stuck in thinking that you can’t put something out there until it’s perfect—it’s never going to be perfect.
Just start, knowing that you will always need to improve your content and what you have to offer. Continuously looking for ways to improve and optimize your site and your content post-launch is 100 times better than not launching.
It’s a process. The longer you wait to start, the longer it’ll be until you’re able to reach your goals.
Provide Consistent Value
Whether it’s via your website, an online community, or through your social media channels, you should always be looking to provide consistent value first and foremost.
What content are you providing your audience?
It might be a blog, a podcast, videos or books; whatever form that content takes, make sure it’s consistent and valuable.
Creating consistent and valuable content will help you gain credibility and authority in your industry or niche, which is important for your online growth and visibility.
Providing value to online communities you manage and on all of your social media channels is important for your online growth, too.
What type of content or knowledge can you share with your community and followers that might not be your own content but will still be of value to them? A mix of 80/20 is a rule I like to follow: share other peoples’ content 80 percent of the time and your own content 20 percent of the time.
This will not only build trust with your followers (they’ll start to recognize that you’re not just in it for yourself); it will also help you build relationships with others in your industry or niche (through sharing their content with your audience). It’s also a great way to reach others’ followers who might be interested in your content, too!
To Be Continued …
In the next article, we will share tips 5-7 which will discuss how to be social, start building relationships and track your progress.
Article curated from MOBE