So as stated in my previous blog post I am going to be using Banner Ads to drive traffic to my offers. If you have not read that post “Click Here to view it”…
Banner Ad Overview
My first piece of feedback is WOW!!!… I had no idea that there were so many schools of thought on this type of advertising
Banner ads have been around the internet from as early as 1994 so it is no big surprise the “Against” camp say that they have had their day and it is time for marketers to look at other ways to market their business
Whilst the “For” camp are adament that they will still give you a positive return of investment even though the click through rates have dramatically dropped
Banner Ad Decision
I can understand the arguments put forward by both camps, ultimately it comes down my listening to all the arguments and making my own informed decision as to which route I will take!
You will need to make the decision for yourself as to the route that you intend to follow. I will endevour to give you the latest information so that you can make an informed decision!
In Part 2 I will delve further into my research and give you some stats/update information. This will untimately give us all the ammo that we need to move forward with our Banner Ad journey
Speak soon Paul 🙂