Making Your Website More Profitable
You cannot just give it to your web guy and say get on with the marketing will you… he/she is unlikely to be a marketing expert. Plus and pin your ears back to ensure that this goes in; web design companies are not marketers. They almost never are!
Your website is without a doubt potentially a great income earner for you. Like any valuable asset it has to be put together right, maintained properly and used for the purpose that it was built.
Two Key Elements in Your Internet Marketing Strategy
Two steps for you to follow:
- Drive visitors to your website
- Convert those visitors to customers and client
Now I realise that this might appear too simple and straightforward to be important to you, but actually it is not. It’s absolutely vital. Let me explain just how vital it is to you.
Right due to your skills you are now getting 100 visitors to your site each and very day. You are managing to get a conversation rate of 1%, meaning out of these 100 visitors, 1 of them buys a product or service from you and you make a nice $100 profits. Nice!!!
Now you work extra hard and manage to increase your daily visitors to 150 per day, plus you also manage to increase your conversation rate by say 50%. I am just keeping these numbers rounded for ease and simplicity I hope you do not mind.
Right with this increase, you are getting 150 visitors and selling your product or service to 1.5% of them – which makes it 2.25 sales per day. This would now increase your profit from $100 to $225. Very Nice!!!
This would give you 125% increase in your business from two 50% increases in your visitors and conversions.
So my next question to you is…..