Making Your Website More Profitable
June 15th, 2012 | 
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Making Your Website More Profitable
You need to get it clear in your mind that a fundamental part of your thinking is that your website can be made more profitable if you make sure that it is part of your total marketing strategy.
You cannot just give it to your web guy and say get on with the marketing will you… he/she is unlikely to be a marketing expert. Plus and pin your ears back to ensure that this goes in; web design companies are not marketers. They almost never are!
Your website is without a doubt potentially a great income earner for you. Like any valuable asset it has to be put together right, maintained properly and used for the purpose that it was built.
Two Key Elements in Your Internet Marketing Strategy
Two steps for you to follow:
- Drive visitors to your website
- Convert those visitors to customers and client
Now I realise that this might appear too simple and straightforward to be important to you, but actually it is not. It’s absolutely vital. Let me explain just how vital it is to you.
Right due to your skills you are now getting 100 visitors to your site each and very day. You are managing to get a conversation rate of 1%, meaning out of these 100 visitors, 1 of them buys a product or service from you and you make a nice $100 profits. Nice!!!
Now you work extra hard and manage to increase your daily visitors to 150 per day, plus you also manage to increase your conversation rate by say 50%. I am just keeping these numbers rounded for ease and simplicity I hope you do not mind.
Right with this increase, you are getting 150 visitors and selling your product or service to 1.5% of them – which makes it 2.25 sales per day. This would now increase your profit from $100 to $225. Very Nice!!!
This would give you 125% increase in your business from two 50% increases in your visitors and conversions.
So my next question to you is…..
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Hey Paul,
I’m glad you highlighted the Numbers at play…It really shows that once you get to a certain level that it doesn’t take such a huge increase in numbers to see a large benefit to you revenue.
Gives us all a bit of food for though;)
- Noel.
Noel Cunningham recently posted..By: Noel
2 steps for success online. It’s hard to imagine that it’s that simple. 1% seems pretty depressing but when you run the numbers, I would definitely be ok with $100 a day. Now that we know the why time to figure out the how.
Kevin recently posted..This Change Transformed My Business and Increased My Productivity
It’s crazy but people do not realise how a simply tweak can bring about such a change in profitability.
Once you have a system that works you just have to keep improving it till it brings you optimum results. As you say you can simply throw more traffic at it and more will inevitably stick, or you can play the sensible route first and increase conversions by testing and modifying until you convert at a much better percentage. Then when you increase traffic it will have maximum impact.
Dee
Dee Kumar recently posted..Hello world!
Hey Paul,
Great points here. Too many people think a website alone is a printing press, but it just isn’t the case. One of my businesses is almost 2.5 years old and I’m just now to the point where I’m able to convert at a fairly decent rate for a high-priced service… So it takes time and tweaking, but as we all know – “test, test, test”.
Thanks for sharing Paul.
Paul recently posted..MEDICAL STUDENTS… Refer your friends & colleagues to our Step 1 course and get paid!
Hi Paul,
Well put Paul. A small increase in conversion rates can make big changes in the bottom line. Its not all about the traffic, this is just half of it, continually split testing to improve conversions is the other half as you say.
Cheers
Roger
Roger Weavers recently posted..Should I worry about duplicate content?
I think the most important aspect of a wordpress blog is making sure that you have the correct plug-ins
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