As marketers we all know that it is getting increasingly difficult to get our emails open by our subscribers.
It is just a sign of the times, we all need to work that bit harder
Personally if I get my opens into double figures I am happy. Of course there will be people who shout out about getting 40% – 50% opens rates. These are few and far between and normally they are trying to sell you one course or another!
…most of them a seeing low open rates just like you and me. The only difference is that they have such massive lists, so can still make a significant amount of money!
For example list size:
1K – open rate 10% = 100 – 10 clicks on email link – 1 buyer = $9.99
10K open rate 10% = 1000 – 10 clicks on email link – 1 buyer = $99.99
100K open rate 10% = 10,000 – 10 clicks on email link – 1 buyer = $999.99