The work of putting together your content will be easier if you think of a sales webinar as being a longer version of the emails you routinely send to your list of leads.
The solution is to provide value in your content, along with your offer. The most successful marketers in the world know this and do this with their marketing.
Get a piece of paper and a pen. Draw a vertical line down the middle of the paper to create two columns. In the left-hand column, write down all the reasons you can think of that someone would buy your product.
To learn more about your being able to quickly, easily and professionally create content for your webinars:-
Photo courtesy of mobe.com