5 Smart Tips for Writing Copy That Converts

5 Tips for Writing Copy

ad copyEvery marketer faces the challenge of converting leads into sales.

When conversions are low, it’s time to revisit your copy. Sometimes, a minor adjustment can make a huge difference.

Other times, you’ll need to dig deeper to find the best ways to fire up your copy and bring in the sales.

To help you position your promotions for maximum sales, here are five smart tips for tweaking your copy to improve conversions:

Lure Your Prospect with Open Loops

When you introduce an incomplete thought or idea, people naturally want to know what comes next. It’s just how everyone is wired. For proof, consider the incredible success of bestselling authors J.K. Rowling and Stephenie Meyer.

Both succeeded in creating highly profitable book and movie franchises by introducing characters and storylines that kept audiences invested in finding out what happens next.

It’s called an “open loop” and it can be very effective in sales copy, too. That’s because it plays on the brain’s need to know. We crave completion, so when an incomplete idea is introduced, or a question is raised, it…

…Read the article in full by clicking Here and really get good at writing the copy that will convert your leads into buyers

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Thanks to MOBE for allowing me to use the image

 

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